Last year, the AIS announced the VR Society, a division dedicated to virtual reality, at their VR on the Lot event at Paramount Studios. It was Hollywoods first consolidated dive into VR.
This years Lumiere Awards werethe first since the AIS formed the VR Society and if they were any indication of Hollywoodscommitment to VR, the future looks bright. We spent the day with The Society to get a better look at how the mashup of tech and entertainment is playing out in Hollywood. It started with a preview of nominated VR experiences and ended with a lengthy awards ceremony where virtual reality and 360 video played a major role.
VR Winners at the 2017 Lumiere Awards
VR was included in 14 of the 29 awards handed out at the 8th annual Lumiere Awards, listed below in no particular order.
Harold Lloyd Award: Jon Favreau
Filmmaker and VR Creator, Jon Favreau, was honored with the Societys Harold Lloyd Award for innovative storytelling in films like The Jungle Book, and his exploration into VR with Gnomes & Goblins.
Best VR Experience: Tilt Brush
A pioneering creative tool in VR; Googles Tilt Brush was awarded for empowering artists from all realms to experiment, design and create all kinds of art in virtual reality.
Century Award: Google Earth VR
Google Earth VR for helping the world see the world. With Earth VR, you can fly over a city, stand at the edge of a mountain, and see the world from space.
Best VR Animation Experience :Dear Angelica
A Sundance favorite from Oculus Story Studio this year, Dear Angelica won for showing how powerful storytelling in VR can be.
Best Journalism Experience: Take Flight
A beautiful experience created by the New York Times for their celebration ofThe years best actors in 2016.
Sir Charles Wheatstone Award: Cher Wang
HTC Vive CEO, Cher Wang, earned this award for her teams exceptional forward progress at the intersection of art and science in VR. Its not just game developers who love the Vive.
Best 360 Series:Invisible
Jaunts series directed byDoug Liman, the producer ofEdge of Tomorrowand The Bourne Identity, has claimed the award for Best 360 Series.
Best VR Music Experience:Joshua Bell VR
In partnership with award-winning violinist and Sony artist Joshua Bell, Sony Playstation brought to life a live studio performance of Brahms Hungarian Dance No. 1 to life in one of the best live action VR experiences to date.
Best VR Film Experience:Ghostbusters
Recognized as one of the most interactive and immersive VR installations ever made, The Void and Sony Pictures Entertainment teamed up to create a Ghostbusters experience that lets you step into an epic multiplayer adventure.
Best VR Game:Job Simulator
No surprise that Job Simulator from Owlchemy Labs won this category for becoming a go-to game to introducethe power of VR to people.
Best 360 Live Action:Nomads: Sea Gypsies
Felix & Paul have wonBest 360 Live Action with their series Nomads which was also a Sundance feature in 2016.
Best VR Sports Experience: Follow My Lead
It was one of the most dramatic, historic, unforgettable, championship series of all time, in any sport. Thanks to Oculus and M SS NG P ECES, you can relive the 2016 NBA Finals in virtual reality with Follow My Lead.
Best VR Documentary:The Click Effect
An underwater masterpiece from Annapurna Pictures and Here Be Dragons, The Click Effect is a documentary that researches to understand the secret click language of dolphins and sperm whales.
Best VR Branded Experience: The 360 Tour of the Shinola Factory with Luke Wilson
A fun 360 video from Reel FX full of shenanigans withLuke Wilson on a tour of theShinola Factory in Detroit.